I have never in my life bought something from GAP, so personally, I could care less if they want to change their logo – it’s their brand and they can do whatever they want with it.
What I do care about is why people are so passionate about petty crap like a retail store logo change.
Are you having nightmares about the GAP logo? Has your life been drastically altered as a result of the GAP logo change? If you answered yes to either of those questions, then please take a moment to ask yourself, “What the hell is wrong with me?”
Unless you’re a GAP decision maker who is paid to care about the brand, then you shouldn’t be worrying yourself silly about this subject. Take a breath, let it go – life will go on despite what GAP does to its logo.